HVAC Marketing in Vancouver, WA
HVAC demand swings hard with the seasons (AC when summer heat hits, heating when the winter cold sets in), and it spikes the moment a system fails. We build one coordinated marketing system that ramps ahead of each season, captures the urgent “AC repair near me” searches, and wins the bigger furnace, AC, and heat pump replacement decisions across Vancouver, WA and Clark County. Every dollar is measured against booked revenue, not vanity metrics.
Marketing built for how HVAC actually sells
Your business isn't one thing. There's the emergency repair a homeowner needs today, the high-value install decision that plays out over days of research and reviews, and the maintenance plans that build a recurring base you can remarket to. Each of these reaches the customer in a different place, so we run them as a single system: Google Ads and the map pack catch urgent, high-intent searches, while SEO content and reviews earn trust for the larger replacement jobs. When it's all connected and tracked, we can see which channels book real work, and put your budget there.
What we do for HVAC companies
- Local SEO & Google Business Profile: we tune the signals the map pack actually ranks on (primary category, proximity, service relevance, and review engagement) so homeowners find you first for repair, install, and tune-up searches. Local SEO →
- Seasonal Google Ads: we ramp AC campaigns ahead of summer and heating ahead of winter and manage the auction to a profitable cost-per-lead (your position is Ad Rank, bid × Quality Score), capturing urgent “AC repair near me” clicks the day a system fails. Google Ads management →
- SEO content for replacements: pages and guides that cover the full replacement search cluster and answer the intent behind furnace, AC, and heat pump decisions, so Google retrieves and ranks you for the bigger jobs. SEO services →
- Paid social for awareness & maintenance plans: creative that steers Meta's delivery engine toward homeowners in your service area, staying top of mind between seasons and promoting maintenance-plan sign-ups that build recurring revenue. Paid social →
Why work with us
We're a Vancouver, WA agency that treats HVAC marketing as one revenue system, not a pile of disconnected tactics. We track calls and form fills back to the campaigns that produced them, so seasonal budget goes where the installs and repairs actually come from, across Clark County and the greater Portland metro. See how we approach the trades on our marketing for contractors page.
Frequently asked questions
How do HVAC companies get more installs?
Installs are high-value, considered decisions, so they take more than a single ad click. We combine local SEO and a strong Google Business Profile with review generation and SEO content that answers the questions behind furnace, AC, and heat pump replacements. Google Ads brings in immediate demand, but the content and reviews are what win the larger jobs where homeowners compare options before they buy.
How do you handle seasonality in HVAC marketing?
We plan campaigns to ramp ahead of demand rather than react to it. AC and cooling campaigns scale up before summer heat, heating campaigns scale up before winter cold, and budgets flex when systems fail and urgent searches spike. Between peak seasons we keep maintenance-plan and awareness campaigns running so your pipeline never goes cold and you have a customer base to remarket to.
Google Ads or SEO for HVAC, which is better?
You want both, working together. Google Ads and the map pack capture urgent, high-intent searches like emergency AC repair and turn them into calls the same day. SEO and content build lasting visibility and win the bigger, slower replacement decisions without paying per click. We run them as one system and shift budget toward whichever is booking more revenue at any given time of year.
Do you serve HVAC companies across Clark County?
Yes. We're based in Vancouver, WA and work with HVAC companies throughout Clark County and the greater Portland metro. Local SEO and Google Ads are targeted to the exact service areas you cover, so your marketing reaches the neighborhoods where you actually want more repair and install work.