Marketing for Contractors in Vancouver, WA
We're the one partner that runs a contractor's whole marketing system: search, ads, social, and your website working together instead of five vendors pointing fingers. Our approach is analytics-first: we model what actually drives booked jobs and revenue, not impressions and rankings that never reach the bank. And because we understand contractor economics, we build for the number that matters to you: profitable jobs, not clicks.
The two bad options, and a better one
Most contractors in Vancouver, WA get pitched one of two things. The expensive agency shows you a dashboard full of vanity metrics and a big retainer, but never ties any of it to a signed job. The cheap agency sells you a “system” at a price that's too good to be true, and it doesn't work. Then there are single-channel shops: an SEO-only or ads-only vendor who does one thing and leaves you exposed the moment that channel shifts. We built the alternative: one team that runs every channel as a coordinated system and reports in dollars. If you want the fuller version of why this keeps happening, read why most Vancouver marketing agencies fail contractors.
What we do
- Search engine optimization: we build organic search into a steady source of higher-intent leads so you're not renting every customer through ads. See our SEO service.
- Local SEO & Google Business Profile: the map pack is where home-service buyers actually start, so we optimize your profile, reviews, and local signals to own it. See our local SEO service.
- Google Ads & PPC: paid search buys you the top of the results the day you need work, and we tune it to job value and profit, not cost-per-click. See our PPC management service.
- Paid social: Meta ads keep your brand in front of homeowners in your service area and feed demand for the jobs you want more of. See our social media marketing service.
- Websites that convert: every channel above sends traffic somewhere, so we build fast, trustworthy sites designed to turn visitors into calls and form fills. See our web design service.
- AI search optimization. More homeowners now ask ChatGPT and Google's AI answers who to hire, so we build the local content, comparison pages, and review signals that get you recommended there before your competitors are. See our AI search optimization service.
Proof across trades
We report in dollars, so here is what that looks like in real client programs (figures modeled and rounded to protect client privacy):
- Multi-location auto body shop: SEO, Local Services Ads, and paid social run as one program, with organic reaching a modeled $3.50–$8.80 per lead and Local Services Ads delivering nearly 1,200 leads over seven months.
- Clark County electrician: when Local Services Ads hit roughly $110 per lead in a saturated market, we told the client to stop paying and moved the budget into SEO that compounds.
- High-ticket remodeler: dollar-weighted keyword targeting produced eight qualified high-ticket leads on about $7K of total budget, including a ~$1.4M custom-home project in planning and $22K+ closed in the first two months.
Why work with us
We run these channels as one system with a single revenue model behind them, so we can tell you where the next dollar is best spent instead of defending whichever service pays our bill. That coordination is the big difference, but it starts with getting the fundamentals right. Because we optimize for how Google's and Meta's systems actually work, not tricks that break on the next change, an algorithm update is something we diagnose and adjust to, not a disaster. And when a channel does swing or ad costs spike, a contractor tied to one channel is exposed, while our clients have the others carrying the load. We understand contractor economics too. Because job values are high, even modest lead volume pays off, so we chase profitable jobs rather than a big vanity number. We're based in Vancouver, WA and work across Clark County and the greater Portland metro, and we focus on contractor and home-services trades: electricians, plumbers, HVAC, roofing, remodeling, and general contractors. See all the industries we serve.
Frequently asked questions
Why do contractors need specialized marketing?
Because contractor economics are different. Your average job is worth far more than a typical retail sale, so the math that works is about winning a handful of profitable jobs, not racking up cheap clicks. A generalist agency optimizing for traffic or cost-per-click will happily hit their targets while your calendar stays empty. We measure and buy against job value and profit, and we know how home-service buyers actually search and choose, so the plan is built around the way your business actually makes money.
Do you only do one channel, or all of them?
All of them, and that's the point. We run SEO, local SEO, Google Ads, paid social, and your website as one coordinated system with a single revenue model behind it. Single-channel agencies leave you exposed the moment that one channel changes; a coordinated system lets the others carry the load. It also means we can move budget to wherever it's returning the most, instead of defending one tactic.
Which trades do you work with?
We focus on contractors and home-services businesses: electricians, plumbers, HVAC companies, roofers, remodelers, and general contractors across Vancouver, WA, Clark County, and the greater Portland metro. We build each program around your trade's economics (your job values, your seasonality, and how your customers search) so the strategy fits your business instead of a generic template. You can see the full list on our industries page.
How do you measure results?
In dollars, not vanity metrics. We tie every channel back to leads, booked jobs, and revenue, so you can see what your marketing actually produces rather than a pile of impressions and rankings. Rankings, traffic, and click costs are inputs we watch, but the number we report on is what marketing contributes to the business. Because everything runs on one revenue model, we can also tell you which channel earned the last dollar and where the next one should go.