Social & Paid Guides

How Meta ads and local budgets turn into booked jobs.

How Google Ads Work

The auction, Quality Score, and cost per lead.

How Local Services Ads Work

Pay-per-lead lessons from 1,200 real leads.

Geofencing, Demystified

What it is, what it costs, what agencies pretend it is.

Local Marketing Budget

How much to spend to saturate your market.

Google Ads Cost

Real click prices, lead costs, and budget floors.

LSA vs Google Ads

Pay per lead or pay per click, which fits.

Paid ads that pay for themselves

Paid advertising is the fastest way to buy visibility, and the fastest way to waste money if you do not understand what you are buying. Meta and Google ads work in completely different ways: Google catches people already searching for what you do, while Meta puts you in front of people before they are looking. Knowing which job you need done is half of spending well.

What these guides cover

How Google Ads work: the auction, Quality Score, and what actually determines your cost per lead.
How Meta ads work: using awareness, retargeting, and lead gen to stay top-of-mind before the job exists.
Meta ads after Andromeda: why you no longer pick your audience, and how creative design steers who Meta shows your ads to.
Local marketing budgets: how much it actually takes to saturate a market like Clark County.
What Google Ads cost: real local click prices, cost per lead, and the minimum budget that can work.
Local Services Ads vs. Google Ads: pay-per-lead vs. pay-per-click, and which one fits your trade.

The number that matters

Not impressions, not clicks, not likes: cost per booked job. Every dollar of ad spend should be traceable to revenue, and if your current setup cannot tell you that, it is not a campaign, it is a donation. These guides show you how to run paid ads you can actually hold accountable.

Frequently asked questions

Google Ads or Meta ads, which should I run?

Google Ads capture existing demand (people already searching for your service), so they usually convert fastest for contractors. Meta ads build awareness and retarget. Many local businesses run Google first, then add Meta to stay top-of-mind.

How much should I budget for local ads?

Enough to be consistently visible in your market without overpaying for areas that do not convert. Our local marketing budget guide walks through how to size it for a Clark County service area specifically.

How do I know if my ads are working?

Track cost per booked job, not clicks or impressions. If you cannot trace ad spend to actual revenue, you cannot tell whether the campaign is profitable, and fixing that measurement is usually the first win.